Strategy Origins
Marketing / Communication / Growth
Understanding audiences, messages, and measurable action.
This chapter built my ability to connect brands, users, and business goals. Through marketing and communication projects, I worked on editorial strategy, content production, social media, SEO, SEA, event coordination, lead generation, reporting, and performance indicators. It gave me a strong sense of audience needs, positioning, acquisition channels, and conversion — skills that now feed directly into my product and innovation approach.
About this chapter
This chapter built my ability to connect brands, users, and business goals. Through marketing and communication projects, I worked on editorial strategy, content production, social media, SEO, SEA, event coordination, lead generation, reporting, and performance indicators.
What this chapter shows
A strong sense of audience needs, positioning, acquisition channels, and conversion — skills that now feed directly into my product and innovation approach.